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Global Sourcebook for International Data Management
by Graham Rhind
Place names
This section gives writing conventions, where necessary, to allow settlement names to be given consistency in your database. Furthermore, corresponding place names are given both in the indigenous languages (endonym(s) ), where appropriate, and other globally-spoken languages (exonyms ). Response to marketing actions will improve if the correct local-language version (endonym ) of the settlement name is used (corresponding to the language of the recipient). The inclusion of place names in other major languages is to ensure that data from databases built outside the country concerned (and therefore perhaps containing the non-autochthonal settlement names (exonyms )) can be altered to give the endonym to aid database consistency, and to enable output to be made in the language of the recipient.
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