Choose Index below for a list of all words and phrases defined in this glossary.
Affinity Marketing - affinity marketing is any marketing effort that targets potential customers based on established buying patterns.
Source: NextMark, 18 July 2009 09:48:52, www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F1pLAAS
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl