Choose Index below for a list of all words and phrases defined in this glossary.
Annual Lease - Provision of a given set of records for unlimited use by one mailer for one year. Cost, for compiled files, is customarily twice the single use rental fee per M.
[Category=Database Marketing ]
Source: Postcom, 05 February 2010 10:35:58, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl