Choose Index below for a list of all words and phrases defined in this glossary.
Back End - That part of a Database Management System (DBMS) that interacts directly with the database server.
[Category=Database Management ]
Source: Northwest Database Services, 06 November 2009 08:52:56, http://www.nwdatabase.com/database-glossary-b.htm
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Back End - All activities at a direct-response operation once promotion is launched. Back-end performance relates to purchase behavior over a given period of time by respondents.
[Category=Database Marketing ]
Source: Postcom, 09 February 2010 09:18:58, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl