Choose Index below for a list of all words and phrases defined in this glossary.
Base Rate - The base rate is the starting price to order names and addresses from a mailing list. If the base rate for a mailing list is $100/M, then the cost to order 5,000 names would be $500. This does not include the cost list selections such as $10/M for a 3-month hotline, etc.
Source: NextMark, 20 July 2009 10:10:31, www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F2Q1AAK
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl