Choose Index below for a list of all words and phrases defined in this glossary.
Best matching (data cleansing and suppression) - Rather than preselecting your one matching type or criteria, using dbg's unique best match functionality you can match to the highest level your data allows household, individual, DOB - relating to each individual record.
[Category=Database Marketing ]
Source: DBG, 02 May 2011 07:54:34, http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl