Choose Index below for a list of all words and phrases defined in this glossary.
Breakeven - Dollars of response, measured by order margin, are equal to the total cost of promotion. (Break-even for the business means the order margin must equal the cost of promotion plus all other costs.)
[Category=Database Marketing ]
Source: Postcom, 12 February 2010 10:23:01, http://postcom.org/public/admail_image/glossary.htm
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