Choose Index below for a list of all words and phrases defined in this glossary.
Broadcast Media - Radio and TV spot advertising used to produce direct response.
[Category=Database Marketing ]
Source: Postcom, 12 February 2010 10:23:29, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl