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Business Overlays - Addition of demographic data, primarily SIC classification, number of employees, telephone number to a business customer file.
[Category=Database Marketing ]
Source: Postcom, 12 February 2010 10:31:05, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl