Choose Index below for a list of all words and phrases defined in this glossary.
Card deck - A card deck is a mailing that consists of a series of postcards, each promoting a different offer for a product or service.
Source: NextMark, 21 July 2009 11:11:02, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F0cAAAS
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Card Deck or Cardvertiser - A direct mail cooperative advertising medium consisting in the main of a pack of individual postage-paid cards addressed back separately to each advertiser. Card decks now proliferate in almost every field of human endeavor - and they are a remarkably efficient means to secure low-cost inquires. Sales via card decks are usually limited to low-cost input type goods.
[Category=Database Marketing ]
Source: Postcom, 15 February 2010 11:35:49, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl