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Click Fraud

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Click Fraud - click fraud is when an Internet user clicks a paid search link with the intention of driving up the cost to the advertiser.

Source: NextMark, 22 July 2009 09:40:36, www.nextmark.com/resources/glossary-of-terms/ External ?glossaryTermId=a0800000000F2SGAA0

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl