Choose Index below for a list of all words and phrases defined in this glossary.
Click-Through Rate (CTR) - The click-through rate (CTR) is calculated by taking the number of times a banner advertisement is clicked (numerator) divided by the number of times that same banner advertisement is viewed (denominator).
[Category=Database Marketing ]
Source: NextMark, 22 July 2009 09:41:45, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F2SQAA0
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Click through Rate - The number of times all links in an email were clicked compared to the total list size, represented as a percentage.
[Category=Database Marketing ]
Source: DBG, , http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl