Clickstream / Clickstream Data

Clickstream - A clickstream is the recorded path of a visitor on a web site.

[Category=Database Management ]

Source: NextMark, 22 July 2009 09:42:19, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F2SLAA0

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Clickstream Data - Data regarding web browsing.

Web servers capture a large amount of data in the process of receiving requests for web pages. This data includes page served, time, source of the request, type of browser making request, etc. When analyzed, this data provides information about the behavior of individuals who are browsing the internet. It can help businesses analyze where visitors are coming from, what type of visitors are most likely to buy certain products, what type of web pages are most attractive, etc. This information is essential for analyzing the effectiveness of internet ad campaigns and, in general, for finding ways to improve the effectiveness of internet commerce.

Clickstream data typically requires a significant amount of transformation as it is loaded into a data warehouse. Once in the warehouse it can be used for standard reports, for OLAP, and for data mining.

[Category=Data Warehousing ]

Source: SDG Computing Inc., 05 May 2010 08:49:07, SDG Computing, now offline