Communications Consolidation Strategy

Communications consolidation strategy - It's certainly a mouthful but what does it mean and why are people talking about it? Well in today's multi channel environment, brands have realised they have different teams running various channels, their voice is being distorted by different authors and messages can be conflicting. This is all about regrouping, defining the message and strategy, and making sure it's at the heart of your marketing communications.

[Category=Database Marketing ]

Source: DBG, 02 May 2011 08:03:47, http://www.dbg.co.uk/glossary/1015