Computer Personalization

Computer Personalization - As more and more data find their way to more and more lists, the capacity of computer-generated correspondence is increasing exponentially and with it the capacity to personalize more and more mail . . . even to catalogs.

Now includes the capacity of the computer to personalize the cover of a catalog and can be extended to personalization on any or all pages of a special "Catalog created for one."

[Category=Database Marketing ]

Source: Postcom, 20 February 2010 10:23:09, http://postcom.org/public/admail_image/glossary.htm