Choose Index below for a list of all words and phrases defined in this glossary.
Conjoint Analysis - involves measurement of psychological judgments (such as one's preferences) or perceived similarities or differences between alternatives (for example - which factors - price, quality, dealer location - are most important to customers when buying a new car).
[Category=Quality ]
Source: The Quality Portal, 03 April 2011 08:57:05, http://thequalityportal.com/glossary/b.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl