Choose Index below for a list of all words and phrases defined in this glossary.
Contact Name - On a mailing list, the personal name (or names) of an executive at a given business establishment. For larger companies, can be selected by functional titles. Major business files include a single contact name for over 75% of the business universe.
[Category=Database Marketing ]
Source: Postcom, 21 February 2010 11:14:13, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl