Continuity Program

Continuity program - A continuity program is a program in which products, such as CDs, books, or videos, are purchased in a series over time. Continuity mailers will often provide free merchandise or deep discounts for the first several purchases in order to generate profitable business from the program commitment.

[Category=Database Marketing ]

Source: NextMark, 04 August 2009 09:18:10, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F0cZAAS

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Continuity program - A direct mail sold program designed around delivery of many units based on a single theme. Usually introduced with a starter item or set, followed at timely intervals with a series of allied products - particularly books, music or collectibles.

[Category=Database Marketing ]

Source: Postcom, 21 February 2010 11:17:13, http://postcom.org/public/admail_image/glossary.htm