Choose Index below for a list of all words and phrases defined in this glossary.
Contract - An agreement between an owner or his or her manager and a renter. Most list management agreements are also contractual in nature. Contracts for the promotion of a list entity exist between owners and their list managers. Each list rental is a contracted relationship whether instituted by the owner or the manager or a list broker. Other Direct Mail resources are provided on a contractual basis - including computer services, mailing services, printing services.
[Category=Database Marketing ]
Source: Postcom, 21 February 2010 11:19:36, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl