Choose Index below for a list of all words and phrases defined in this glossary.
Control package - A control package is the direct mail package that used as the baseline for measuring performance of test packages with different offers, content, or formats.
Source: NextMark, 04 August 2009 09:18:41, www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F8fnAAC
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl