Choose Index below for a list of all words and phrases defined in this glossary.
Cost of retention - The cost of managing customer relationships that result in subsequent sales to existing customers.
[Category=Data Quality ]
Source: Larry English, http://www.iaidq.com/main/glossary.shtml , 18-Jan-2009 12:11
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl