Cost per Thousand (CPM)

Cost per thousand (CPM) - cost per thousand (CPM) is often used to define the cost per 1,000 mailing list names purchased, sold, or mailed; M is the roman numeral for 1,000.

[Category=Database Marketing ]

Source: NextMark, 05 August 2009 08:24:03, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000FA5iAAG

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Cost per thousand - The entire promotional cost of a mailing package in the mail. Includes four separate cost inputs: printing, forms, and envelopes; rental of outside mailing lists; postal costs; and fulfillment (all operations to get packages into the mail stream).

[Category=Database Marketing ]

CPM - The total promotional cost in the mail of 1,000 pieces. This includes four parts: cost of printing, cost of the list, cost of the postage, and cost of all aspects of fulfillment at the mailing shop. It does not usually include the cost or preparation of the pieces, prior to printing.

[Category=Database Marketing ]

Source: Postcom, 22 February 2010 10:16:49, http://postcom.org/public/admail_image/glossary.htm