Choose Index below for a list of all words and phrases defined in this glossary.
Cost to Buy - Like cost per order this pertains to the expenditure for promotion not amortized by the order margin of sales.
[Category=Database Marketing ]
Source: Postcom, 22 February 2010 10:18:27, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl