Coupon Clippers - Respondents who make a practice of filling in coupons, bingo cards, or free requests through cardvertisers, but have no intention to buy. By raising qualifications the numbers of these "information hounds" can be reduced or kept under control.

[Category=Database Marketing ]

Source: Postcom, 22 February 2010 10:22:54, http://postcom.org/public/admail_image/glossary.htm