Choose Index below for a list of all words and phrases defined in this glossary.
Credit Screening - Formerly included matching a desired list against a credit masterfile and being able to mail some "short form" financial offers only to that small proportion of those matched individuals who passed a given limit. Process was costly and time consuming. Now credit granters are providing lists approved for credit.
[Category=Database Marketing ]
Source: Postcom, 23 February 2010 09:13:04, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl