Choose Index below for a list of all words and phrases defined in this glossary.
Cross-Media (Marketing) - The coordinated use of multiple media such as direct mail with variable data printing, email and PURLs for the same marketing campaign.
[Category=Direct Marketing ]
Source: Digital Formatting Services, 22 December 2011 08:39:37, http://www.digitalformattingservices.com/vdp_glossary.htm
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Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl