Choose Index below for a list of all words and phrases defined in this glossary.
Cultural - A large number of mailers seek cultural lists for books, records, newsletters, opera, theater, ballet and fundraising. There are cultural-type buyers and cultural-type donors. Some 5 million homes qualify as part of the cultural market.
[Category=Database Marketing ]
Source: Postcom, 24 February 2010 08:46:33, http://postcom.org/public/admail_image/glossary.htm
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