Choose Index below for a list of all words and phrases defined in this glossary.
Customer lifetime value (LTV) : The net present value of the average profit of a typical customer over the life of relationship with the enterprise.
[Category=Data Quality ]
Source: Larry English, http://www.iaidq.com/main/glossary.shtml , 19-Jan-2009 11:24
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Customer Lifetime Value - The profitability of a customer over the period of a business relationship; can include multiple transactions and purchases.
[Category=Database Marketing ]
Source: DBG, 02 May 2011 08:12:11, http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl