Choose Index below for a list of all words and phrases defined in this glossary.
Customer segment - A meaningful aggregation of customers for the purpose of marketing or determining customer lifetime value.
[Category=Data Quality ]
Source: Larry English, http://www.iaidq.com/main/glossary.shtml , 19-Jan-2009 11:25
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl