Choose Index below for a list of all words and phrases defined in this glossary.
Deliverability Guarantee - Most compiled files (and virtually no response files) guarantee to pay postage costs for the portion of mail "undeliverable as addressed" which exceeds a stipulated percentage. This guarantee does not apply to duplicate sets. When undeliverables or "nixies" exceed the "guarantee" a refund is made providing the mailer sends proof in the form of the returned pieces to the owner within the stipulated time frame.
[Category=Database Marketing ]
Source: Postcom, 26 February 2010 10:33:00, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl