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Demographics

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Demographics - definitions

Demographics - demographics are information about individuals or groups such as age, gender, income, marital status, home ownership, presence of children, etc.

[Category=Database Marketing ]

Source: NextMark, 06 August 2009 10:32:27, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F1PAAA0 External


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Demographics - The basic demographic selection factors on a list, chief among them for consumers; income, location, age, education, family makeup, length and type of residence and ownership of cars. For non-households, the chief demographic factors are classification, size, and location.

[Category=Database Marketing ]

Source: Postcom, 26 February 2010 10:34:00, http://postcom.org/public/admail_image/glossary.htm External


Demographic - A term derived from demos meaning population and graphein meaning to write or describe. Literally it means describing populations.

[Category=Data Warehousing ]

Source: Sun.com, 27 July 2010 09:11:24, http://www.sun.com/third-party/dw/brochures/67198.Acrobat.pdf External


Demographics - Literally, the attributes of people in a particular geographic area. When used in reference to marketing, the term is often used to include habits or interests which are more properly called psychographics (See Psychographics).

[Category=Direct Marketing ]

Source: Digital Formatting Services, 23 December 2011 09:14:40, http://www.digitalformattingservices.com/vdp_glossary.htm External


demographics - [geography] The statistical characteristics (such as age, birth rate, and income) of a human population.

[Category=Geospatial ]

Source: esri, 23 March 2012 07:54:23, http://support.esri.com/en/knowledgebase/GISDictionary/term/abbreviation External

 

 


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl