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DMA - [government] Acronym for Designated Market Area. A television market as defined by Nielsen Media Research. Most DMAs correspond to whole counties, but there are a few exceptions where counties are split into different DMAs.
[Category=Geospatial ]
Source: esri, 02 April 2012 07:55:35, http://support.esri.com/en/knowledgebase/GISDictionary/term/abbreviation
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