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Direct Mail Sold (DMS)

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Direct Mail Sold (DMS) - direct mail sold (DMS) is used to define how names are acquired for a mailing list. DMS names represent individuals who have purchased a product, service, or membership through direct mail.

Source: NextMark, 06 August 2009 10:35:10, www.nextmark.com/resources/glossary-of-terms/ External ?glossaryTermId=a0800000000F1PFAA0

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl