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Direct Response

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Direct Response - direct response is a type of marketing or advertising that allows potential customers to respond directly to the marketer to place an order, send a donation, fill out an application, request or supply information.

Source: NextMark, 06 August 2009 10:37:07, www.nextmark.com/resources/glossary-of-terms/ External ?glossaryTermId=a0800000000F1oUAAS

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl