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Direct to Publisher (DTP)

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Direct to Publisher (DTP) - direct to publisher (DTP) is an attritute of mailing list names that are defined as magazine subscribers that respond directly to the publisher by filling out a request card.

Source: NextMark, 06 August 2009 10:37:47, www.nextmark.com/resources/glossary-of-terms/ External ?glossaryTermId=a0800000000F1PZAA0

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