Choose Index below for a list of all words and phrases defined in this glossary.
Discretionary Income - The United States' government stipulates that the line delineating affluence is an income 30 percent greater than the local cost of living plus taxes. The sum above this is "discretionary income" available for the better things in life. Much of direct mail to householders is an attempt to tap this fund of discretionary income.
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Source: Postcom, 27 February 2010 11:17:39, http://postcom.org/public/admail_image/glossary.htm
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