Choose Index below for a list of all words and phrases defined in this glossary.
Dollars per Catalog - This usually pertains to the average number of dollars of gross sales generated by each copy of a catalog. It may also relate to the cost of the catalog in the mail.
[Category=Database Marketing ]
Source: Postcom, 28 February 2010 09:49:35, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl