Drop Ship

Drop Ship - Some mailers save time and money by bypassing the local postal facility, and transporting mail directly to a more distant postal facility that is nearer to the addresses in the mailing. To qualify for Destination Entry Discounts, mail is drop shipped to BMCs, SCFs or Destination Delivery Units. Second class publications are often drop shipped to postal facilities in distant zones to save on the zone-rated postage. (Merchandise purchased through a catalog may be "drop shipped" from the warehouse or storage of the actual maker.)

[Category=Database Marketing ]

Source: Postcom, 28 February 2010 09:53:37, http://postcom.org/public/admail_image/glossary.htm