Choose Index below for a list of all words and phrases defined in this glossary.
Free Standing Insert (FSI) - A free standing insert (FSI) is an unattached promotion found in a newspaper or magazine.
[Category=Database Marketing ]
Source: NextMark, 08 August 2009 11:04:07, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F8fHAAS
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Free-Standing Insert - An advertising insert, either solo or co-operative, inserted in newspapers, usually the Sunday editions, delivered with the newspaper. It is a little known fact that this form of prospecting is now greater by a substantial margin than all direct mail for prospecting.
[Category=Database Marketing ]
Source: Postcom, 08 March 2010 10:23:58, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl