Choose Index below for a list of all words and phrases defined in this glossary.
Front-End Response - The initial responses generated by a direct-response promotion without consideration of returns, credit, payment, and subsequent purchases.
[Category=Database Marketing ]
Source: Postcom, 08 March 2010 10:26:38, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl