Choose Index below for a list of all words and phrases defined in this glossary.
Key Code - Generic - A form of hierarchical coding in which promotional vehicles can be analyzed within type of media -- newspapers, magazines, Sunday supplements, self-standing stuffers, mailing lists, radio and promotion, TV promotion, take-ones, and so on.
[Category=Database Marketing ]
Source: Postcom, 13 March 2010 09:48:06, http://postcom.org/public/admail_image/glossary.htm
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