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Grid Test - A means to test more than one variable at the same time. This is a particular useful method to use to test different offers by different packages over a group of prospect lists.
[Category=Database Marketing ]
Source: Postcom, 09 March 2010 14:19:18, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl