Choose Index below for a list of all words and phrases defined in this glossary.
Guarantee - There is no "guarantee of results or response" in direct mail. Some compilers offer guarantees of percentages of delivery (usually from 90 to 95 percent) and pay the postage costs on all returned "undeliverable as addressed" that exceed the guaranteed proportion. Almost all direct mail operators have "money back" guarantees in case of dissatisfaction with the merchandise received.
[Category=Database Marketing ]
Source: Postcom, 09 March 2010 14:20:04, http://postcom.org/public/admail_image/glossary.htm
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