Choose Index below for a list of all words and phrases defined in this glossary.
Homogenization - The unfortunate and misleading combination of responses from various sources. Often the use of a single "average" response for a mailing made to customers and prospects alike.
[Category=Database Marketing ]
Source: Postcom, 11 March 2010 09:11:03, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl