Choose Index below for a list of all words and phrases defined in this glossary.
House Lists - Those list segments controlled or owned by the list owner. Includes customers, inquiries, expires, warrantees, white mail, salespeople's qualified prospects, gift buyers, giftees, trials, and so on.
[Category=Database Marketing ]
Source: Postcom, 11 March 2010 09:13:26, http://postcom.org/public/admail_image/glossary.htm
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House List - A list maintained or generated from information available within a business or organization (as opposed to a list rented or purchases from a third party). House lists are generated from sources such as CRMs, customer and contact lists and billing information.
[Category=Direct Marketing ]
Source: Digital Formatting Services, 26 December 2011 09:15:41, http://www.digitalformattingservices.com/vdp_glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl