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In-Store Display - A showcase of goods inside department or variety stores to encourage foot traffic and generate more sales.
[Category=Information Management ]
Source: Information-Management.com, 23 June 2010 08:32:11, www.information-management.com/glossary/f.html
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl