Choose Index below for a list of all words and phrases defined in this glossary.
Income - Perhaps the most important demographic selection factor on consumer files. Major compiled files provide surprisingly accurate individual family incomes up to about $40,000. Incomes can be selected in $1,000 increments; counts are available by income ranges for every ZIP code.
[Category=Database Marketing ]
Source: Postcom, 11 March 2010 09:17:27, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl