Initial Source Code

Initial Source Code - The code of the mailing effort which brought the name to the customer file for the first time. It is important to maintain this code, as well as the date stamp of the sale:

   * To evaluate the source code.
   * To calculate "Lifetime" value.
   * To provide a means to expire the name when prospecting names provide greater response.

[Category=Database Marketing ]

Source: Postcom, 11 March 2010 09:29:04, http://postcom.org/public/admail_image/glossary.htm