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Insert

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Insert - definitions

Insert - An insert is a marketing program where promotional materials are inserted into a package, envelope, magazine, catalog, or other medium. For example, you might find promotional material in the package you receive from Amazon in addition to the items you order. Another example are the "statement stuffers" that you receive along with your billing statements.

Source: NextMark, 09 August 2009 10:41:45, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000DiAdAAK External


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Insert - A letter, card, or similar item placed inside another mailpiece (host piece).

[Category=Postal ]

Source: USPS, 24 September 2009 13:12:22, http://www.usps.com/cpim/ftp/pubs/pub32/pub32h_p.html External


insert - (Publications Mail terminology)

* editorial and/or advertising printed matter or promotional material enclosed within, or attached to, the pages or covers of a host publication

[encart]

[Category=Postal ]

Source: Canada Post, 16 January 2013 08:41:02, http://www.canadapost.ca/tools/pg/glossary-e.asp External


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl