Choose Index below for a list of all words and phrases defined in this glossary.
Lead Generation - lead generation is the process of finding potential customers that have a qualified interest in a product or service.
Source: NextMark, 10 August 2009 10:18:38, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F0aZAAS
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Lead Generation - A marketing tool used to obtain the contact information of potential customers by generating interest in or inquiries for products or services.
[Category=Direct Marketing ]
Source: Digital Formatting Services, 27 December 2011 08:57:15, http://www.digitalformattingservices.com/vdp_glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl